Aside helps users monitor finances and save effectively by setting goals, tracking income and expenses, managing debts and generating a predictive balance that’s more accurate than bank balances. Users can the easily allocate a portion of the predictive balance for monthly savings and gain more control over their finances.
1 • Brand Guideline
Being a new company and a new brand, the first step in this project was to create a consistent brand, starting with the creation of a brand direction document that reflects the vision and key messages the company wants to communicate.
2 • Project Definition
The MVP requirements and goals were defined based on user stories defined from client design briefing.
A user flow diagram was then created to map the main features and user flow.
3 •Ideation & testing
The ideation phase began with low-fidelity sketches and wireframes focused on the user story of entering income and expenses into the system. A rapid prototype was created and a user test was conducted with 3 participants.
4 • Design Refinement
During the refinement phase, a set of high fidelity wire-frames was built based on the results of the usability research conducted in previous phase with the low fidelity wire-frames prototype.
