A NEW DESIGN LANGUAGE COMBINE WITH INCREMENTAL INNOVATION

Research and Design for European product range (toaster, kettle, grill).
Villaware is an American company for home appliances. The brand stands for time honored values of fine foods and an appreciation for good living.
The toaster, kettle, and grill complete the first range of product design in Frog Palo Alto. The 3 products are especially designed for the european market, they target passionate cooks and aim to bring innovative features.
The design uses the codes of the design language developed previously and combines functionality and simplicity of use with a clean professional look.
The toaster was design to enable the variation of the slot size according to the slice of bread for better result.
The kettle is sold with an accessory which allows bain–marie (double-boiler method) and milk heating.
A grill accessory simplifies the introduction and flipping of sandwiches into the grill.
Project completed at frog design Germany