DEFINING THE NEW IDENTITY OF HP® CALCULATORS
The abacus design language study aims to unify HP’s calculator family through consistency in ID and UI, distinguish between technical and financial category elements and accommodate learner and doer target needs.
The continuous structural frame with visible material thickness creates a robust surrounding element relating to HP’s heritage of quality and reliability.
Light and dark shades of grey, orange and blue, offer the best clarity for nomenclature and enhances the calculator’s tool-like aesthetic.
Project completed at frog design San Francisco