BRANDING AND DESIGN VISION FOR CARREFOUR
The Carrefour design vision is a global design project combining branding, design, strategy and innovation in order to bring design vision to the supermarket mega-chain Carrefour.
The creation of four new brands and the reorganization of the retail surface bring coherence and simplicity to the different product segments.
A new product identity was developed translating the brand values of Carrefour into tangible products.
This was achieved through the creation of product examples for each brand, defining the design language for the global brand identity.