Customisable watch system

Geonaute and Newfeel are both two brands of the Decathlon group in France. Newfeel initiated this project which aimed to explore new modularity with a watch design which dissociates the electronic unit from the carrying system.

The system we developed is made out of 3 parts and allows a cost effective declination of the range.
It makes it possible to create different typology of watches by changing colors; shapes and electronic module in one click and swipe action.
The strap replacement made simple (no tool) with the exclusive slide system.
The project was finally developed and brought on the market under the brand Geonaute.